FTV Prima faced the challenge of delivering personalized content across its vast portfolio of online magazines while managing millions of monthly visitors. The manual curation process by editorial teams struggled to keep pace with growing traffic, affecting user engagement and recirculation efforts. These challenges complicated the overarching goal of increasing content discovery and maximizing advertising revenue.
Recombee provided a fully automated solution to deliver real-time, personalized article recommendations across Prima's online platforms. The result was a significant boost in content consumption, recirculation, and ad impressions, all while maintaining editorial oversight.
+10% 1.5M 300k Higher 
SituationObjectives
SolutionRecombee implemented a robust recommendation engine tailored to FTV Prima’s online magazine platforms.
Real-Time Personalization
Recommendation boxes featured "Suggested for You" sections based on browsing behavior, collaborative filtering, and text analysis.
Content updated instantly as users interacted with the platform, ensuring relevant suggestions.
Cross-Domain Recommendations
Articles from different Prima domains were cross-promoted, encouraging users to explore related content across sites like CNN Prima News, Ženy, and Zoom.
Editorial Oversight
Editors retained the ability to adjust recommendations, promote specific articles, and align content with editorial goals.
AI-Powered Text Analysis
Sophisticated algorithms processed article metadata and content tags to enhance contextual relevance.
Benefits & ResultsCNN Prima News
Ženy Magazine
Cross-Domain Synergy
A unified database enables FTV Prima to:
Personalized recommendations presented a mix of trending, popular, and contextually relevant articles for each visitor.
Encouraged users to explore related articles from other Prima domains, fostering recirculation.
Highlighted short-term popular articles to capitalize on emerging interests.
FTV Prima maintained editorial oversight through Recombee's "humans-in-the-loop" feature.
“Recombee allows us to modify how we want the recommendations to behave across our platforms in very specific use cases. A major success has been the growth of recirculation, which is our top priority on online magazine platforms. We are currently discussing extending their recommendations also to our emails. Highly valued partnership!“
FTV Prima is one of Central Europe's leading media companies, with a portfolio including 8 TV channels, 6 radio stations, and a range of online and print magazines. Its diverse platforms serve millions of users monthly, offering news, lifestyle, and entertainment content.
A unified database enables FTV Prima to:
