The next-generation media company, Unfiltered Media Group, LLC, seeks ways in growth markets to create connections with enthusiastic audiences using both print and digital magazines, books, videos, online courses, apps, festivals, and more, with which they have rich experience.
After simple integration, testing, and deployment which took just a couple of hours, Recombee was able to increase click-throughs in time across their 5 different media brands by 50% and improve the user experience and engagement of millions of monthly readers. Recombee is currently deployed on five of their websites and in the 17 different user experience points (scenarios).
50%
SituationRequirements
Solution
This Items to User scenario is using logic type called recombee:default to personalize the offer of the articles on the homepage of the Brewing Industry Guide magazine.
Application of business rules to filter out specific items and boost recently published items provides a special experience to every single customer.
The main goal of this Items to User scenario using recombee:default logic is to deliver personalized content for every individual visitor of the Craft Beer & Brewing homepage.
recombee:default logic used for Items to Item recommendations situated on the right side of the Craft Beer & Brewing homepage.
Items to User homepage scenario used for cross-posting between three different media brands - Spin Off, PieceWork, and Handwoven.
This ultimately led to spreading the traffic between all of those sites and an increase in user engagement.
Every time PieceWork’s potential customer clicks on the desired product and gets himself to the detailed view page, the Items to User default scenario is used at the bottom of the site to recommend other relevant products.
Craft Beer & Brewing is periodically sending newsletters to their subscribers with exclusive content using Items to User recommendations and recombee:default logic.
At the bottom of those emails, you can find other interesting articles specifically tailored for every individual recipient.
This scenario is used at the bottom of every AMP article (mobile). Using the recombee:popular logic, the main goal of those Items to User recommendations is to offer currently popular or widely discussed content.
“Prior to Recombee, we used a general recommendation algorithm based on popularity and date published. Since moving our recommendation system to Recombee, we’ve seen a 50% increase in click-through across our 5 media brands (millions of readers per month). Recombee was easy to integrate, test, and deploy within just a couple of hours.“
The Unfiltered Media Group is channel-agnostic. Through print, digital, and social media they reach demographically diverse buyers by developing media brands and products that resonate with today's consumers on every relevant platform.
Recombee is the go-to recommender engine for Craft Beer & Brewing Magazine, Brewing Industry Guide, and Long Thread Media (Handwoven, PieceWork, and Spin Off).
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